Joseph Beuys, Creativity=Capital
 
 


Joseph Beuys, Creativity=Capital, 1983, silkscreen, lithograph, 11” x 27.75”, Edition 120

This poster encapsulates the main point of Beuys’ blackboard lectures and his aesthetic motto, “Creativity= Capital.” He proposed an alternative economic system, a society in which all citizens are free to explore and develop their creative potential to reap the greatest economic gains.

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